Category Development Manager

Category Development Manager 

 

  • Unique positive company culture 

  • Strong iconic and some of the most trusted FMCG brands 

  • Flexible working arrangements 

 

Are you naturally curious with your analytical skills? Can you unlock insights behind the data and present them as engaging and actionable stories? 

 

About Sanitarium 

 

At Sanitarium Health Food Company, we are a passionate group of people who believe in the potential of every Kiwi to live well. The potential to be healthy – physically and mentally. The potential to be happy. And we believe this starts with simple, good nutrition because what you feed your body and your mind, changes the way you feel. 

That is why everything we do – from the foods we create, to our role in the community and how we care for our staff – is guided by this philosophy. 

 

Our opportunity 

We have an exciting opportunity for a Category Development Manager to join our team based in Royal Oak.  Reporting to the National Category & Revenue Manager, this role embeds our long-term category ambitions with internal and external business partners. 

 

In this role you will:  

  • Collaborate in the use of fact-based category, consumer, and shopper insights to develop category vision and strategies.   

  • Conduct relevant analysis, monitor performance, and anticipate opportunities & threats to support robust decision making. 

  • Proactively develop range and space management recommendations. 

  • Manage range reviews with customers, providing recommendations, presenting insights, and leading internal meetings.  

 

About you  

You will be a naturally curious person, who enjoys building engaging stories using numbers, with excellent presentation skills, making the complex sound simple. You are analytical and data driven with exposure to category management, shopper marketing and FMCG sales.  

 

You’ll excel at building and maintaining strong long-lasting relationships with different stakeholders, both internal (Sales, Marketing, NPD, etc.) and external (retailers). 

 

Exposure to Nielsen, IRI, Quantium/Dunnhumby would be advantageous, but additional training can be provided. 

 

Our Culture 

We are an organisation driven by our mission and values. Hear why our employees love working at The Sanitarium Health Food Company, where people and purpose matter: https://www.sanitarium.co.nz/about/join-our-team/working-at-sanitarium 

 

Shopper Activation Executive

Sanitarium New Zealand, a leader in health and wellbeing products, is on the lookout for a dynamic and innovative Shopper Activation Executive to join our category team. This is a unique opportunity to contribute to the growth and success of one of New Zealand’s most beloved FMCG companies with brands like Weetbix, Up&Go and So Good. At Sanitarium, we believe in the power of health and wellbeing to transform lives, and our products reflect our commitment to promoting a healthy lifestyle. 

Key responsibilities

  • Execute compelling shopper marketing campaigns across various retail channels to drive brand awareness, product trial, and sales. 
  • Collaborate with the marketing and sales teams to align campaigns with overall brand strategy and sales objectives. 
  • Analyze market trends and shopper insights to identify opportunities for growth and innovation in the retail space. 
  • Coordinate the end-to-end process of campaign development, from creative and design to in-store execution and post-campaign analysis. 
  • Build and maintain strong relationships with retail partners to ensure the successful execution of campaigns and the achievement of mutual business objectives. 

Skills, Experience & Qualifications

  • Bachelor’s degree in Marketing, Business, Communications or related field. 
  • Ideally, experience in shopper marketing, trade marketing, or a related field, preferably within the FMCG sector. 
  • An understanding of the New Zealand retail landscape and shopper behaviour. 
  • The ability to manage multiple projects simultaneously and meet tight deadlines. 
  • Creative thinker with good analytical and problem-solving skills. 
  • Exceptional communication and interpersonal skills, with the ability to work effectively in cross-functional teams. 
  • Proficiency in Microsoft Office  
  • A keen interest in analysing data and generating insights 
  • Ideally, experience with Adobe creative suite 

Why join Sanitarium?

  • Be part of a company that values health, wellbeing, and making a positive impact in the community. 
  • Opportunity to work on beloved brands and products that make a difference in people’s lives. 
  • Supportive team environment that encourages innovation and professional growth. 
  • Competitive salary and free onsite parking.
  • Commitment to sustainability and ethical business practices. 

How to Apply

If you are passionate about bringing your best to the role with a ‘sleeves rolled up to get stuck in attitude’ or have a strong track record of success in shopper marketing, we would love to hear from you. Please submit your resume and a cover letter outlining your experience and why you believe you are the perfect fit for this role to our careers portal.

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