Shopper Marketing Manager

• Based in Berkeley Vale on the Central Coast
• Permanent full-time role with flexible work options
• Positive and highly reputable company and culture

The Role:

As a key member of the category team and reporting to the Senior Shopper Marketing Manager you will be responsible for executing the Grocery channel shopper activation plans within the breakfast cereal, liquid breakfast, non-dairy milk, and plant-based meals categories throughout the business. You will be the subject matter expert in all thing’s shopper including understanding category shopper behaviours and drivers, barriers to purchase, occasions driven through insights and the touchpoints which drive conversion through the path to purchase.

The key accountabilities for this role include:

• Develop differentiated shopper conversion activations across all categories with an OMNI channel approach with our retail partners
• Aligning shopper marketing activities with customer, category and brand strategies to execute the business objectives
• Translate shopper marketing insights into actionable in-store and online solutions
• Effectively manage external agency partners including creative development and campaign alignment on time and in budget
• Alignment and communication in partnership with the Shopper Marketing Executive, with
• Field Sales Managers to ensure national field team support to execute shopper marketing activities with first class execution
• Manage point of sale through creation, distribution and logistics across all channels
• Effective budget management in consultation with the Senior Shopper Marketing Manager
• Build strong working collaborative relationships with internal and external stakeholders including activity management and presentations of shopper marketing programs to retailers
• Evaluate return on investment for all campaigns including in store, away from home and online

You should have the following experiences and qualifications to meet the requirements of the role:

• 5+ years Sales, Category Management or Marketing experience
• Experience with marketing activations across multiple channels
• E-commerce and OMNI Channel experience advantageous
• Project management and resource planning
• Business, commercial and financial acumen
• Managing large budgets

About Sanitarium:

Sanitarium believes in the potential of every Australian to live well.  That’s why everything we do – from the foods we create, to our role in the community and how we care and develop our staff – is guided by this philosophy. We are Australian owned, and we are also proud to produce some of Australia’s’ most loved products from the favourite Aussie breakfast cereal Weet-Bix, to the nutritious on-the-go liquid breakfast drink UP&GO and the category leader in non-dairy milks, So Good. Not only do we have great products, but we have great teams behind them.  We love what we do, we’re constantly evolving and, where there’s a chance to learn or try something new, we roll up our sleeves.  There’s never a dull moment! We are an organisation driven by our mission, vision, and values.

Our Culture:

At Sanitarium we acknowledge that for us to be truly successful and sustainable our people, our values and our philosophy need to be at the forefront of what we do. We are passionate about fostering an environment in which you can flourish and grow, where you feel valued and know that you can make a difference.

The Benefits:

• Half-day Fridays
• Access to a range of workplace health and wellbeing initiatives
• Achievement awards and recognition programs
• Continuous learning and development opportunities
• Study assistance to support role requirements
• Staff store and canteen
• Opportunity to contribute to community initiatives

The Recruitment Process:

We are shortlisting and interviewing candidates as applications are received. The selection process will include interviews, online and functional testing as well as police, medical and reference checking.