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Category Development Manager

Sanitarium Australia

  • Based in Berkeley Vale on the Central Coast
  • Positive and highly reputable company culture & values
  • Permanent full-time position

The Role:

This is a customer facing, insight-based role where you will be responsible for developing & embedding our strategic category ambitions with internal and external customers. You will use comprehensive shopper, consumer & category analytics & insights, turn vision into reality, delivering category growth, revenue & profit opportunities for both Sanitarium and our customers. You will also:

  • Play a pivotal role in the sales, category & marketing team, using fact-based category, consumer & shopper insights to develop category vision & strategies to unlock profitable growth
  • Own & lead the category review process, working collaborating with key internal cross-functional teams to deliver compelling customer presentations 
  • Build strong relationships with our retail partners, through joint planning, to set strategic direction & unlock opportunities for mutual growth
  • Monitor category & portfolio performance to inform the business & ensure product strategy is optimal
  • Provide input into NPD process, assisting in setting goals & objectives for new products & supporting go-to-market strategies
  • Be involved in annual business planning as it relates to the category, brand & shopper plans & key initiatives
  • Keep up to date with consumer & category trends & insights to inform retailers & ensure our Category
  • Growth Drivers & plans remain highly relevant & impactful
  • Create the Point of Purchase vision for your category & channels, including e-com, using best practice processes and tools to inform ranging & layout recommendations

Skills & Experience:

  • Strong analytic & insight skills
  • Relationship management experience
  • Advanced skills in Microsoft Excel & PowerPoint 
  • Strong commercial acumen
  • FMCG experience is advantageous but not essential
  • Sales or Marketing experience is advantageous but not essential

About Sanitarium:

Sanitarium believes in the potential of every Australian to live well.  That’s why everything we do – from the foods we create, to our role in the community and how we care and develop our staff – is guided by this philosophy. We are Australian owned, and we are also proud to produce some of Australia’s’ most loved products from the favourite Aussie breakfast cereal Weet-Bix, to the nutritious on-the-go liquid breakfast drink UP&GO and the category leader in non-dairy milks, So Good. Not only do we have great products, but we have great teams behind them.  We love what we do, we’re constantly evolving and, where there’s a chance to learn or try something new, we roll up our sleeves.  There’s never a dull moment! We are an organisation driven by our mission, vision, and values.

Our Culture:

At Sanitarium we acknowledge that for us to be truly successful and sustainable our people, our values and our philosophy need to be at the forefront of what we do. We are passionate about fostering an environment in which you can flourish and grow, where you feel valued and know that you can make a difference.

The Benefits:

  • Half-day Fridays
  • Access to a range of workplace health and wellbeing initiatives
  • Achievement awards and recognition programs
  • Continuous learning and development opportunities
  • Study assistance to support role requirements
  • Staff store and canteen
  • Opportunity to contribute to community initiatives

The Recruitment Process:

We are shortlisting and interviewing candidates as applications are received. The selection process will include interviews, online and functional testing as well as Police, medical and reference checking.

To apply for this job email your details to

This vacancy was written and advertised by the employer listed above.