Shopper Activation Executive

Sanitarium New Zealand, a leader in health and wellbeing products, is on the lookout for a dynamic and innovative Shopper Activation Executive to join our category team. This is a unique opportunity to contribute to the growth and success of one of New Zealand’s most beloved FMCG companies with brands like Weetbix, Up&Go and So Good. At Sanitarium, we believe in the power of health and wellbeing to transform lives, and our products reflect our commitment to promoting a healthy lifestyle. 

Key responsibilities

• Execute compelling shopper marketing campaigns across various retail channels to drive brand awareness, product trial, and sales. 
• Collaborate with the marketing and sales teams to align campaigns with overall brand strategy and sales objectives. 
• Analyze market trends and shopper insights to identify opportunities for growth and innovation in the retail space. 
• Coordinate the end-to-end process of campaign development, from creative and design to in-store execution and post-campaign analysis. 
• Build and maintain strong relationships with retail partners to ensure the successful execution of campaigns and the achievement of mutual business objectives. 

Skills, Experience & Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field. 
• Ideally, experience in shopper marketing, trade marketing, or a related field, preferably within the FMCG sector. 
• An understanding of the New Zealand retail landscape and shopper behaviour. 
• The ability to manage multiple projects simultaneously and meet tight deadlines. 
• Creative thinker with good analytical and problem-solving skills. 
• Exceptional communication and interpersonal skills, with the ability to work effectively in cross-functional teams. 
• Proficiency in Microsoft Office  
• A keen interest in analysing data and generating insights 
• Ideally, experience with Adobe creative suite 

Why join Sanitarium?

• Be part of a company that values health, wellbeing, and making a positive impact in the community. 
• Opportunity to work on beloved brands and products that make a difference in people’s lives. 
• Supportive team environment that encourages innovation and professional growth. 
• Competitive salary and free onsite parking.
• Commitment to sustainability and ethical business practices. 

How to Apply

If you are passionate about bringing your best to the role with a ‘sleeves rolled up to get stuck in attitude’ or have a strong track record of success in shopper marketing, we would love to hear from you. Please submit your resume and a cover letter outlining your experience and why you believe you are the perfect fit for this role to our careers portal.